Jeff Koons x H&M

Jeff Koons is collaborating with H&M. His infamous Balloon Dog is getting shrunk down to pocket book size for a limited-edition cross-shoulder bag. For the launch, Koons took over the flagship store emblazoned with the declaration “Fashion Loves Art.” H&M has teamed up with the industry’s biggest names including Karl Lagerfeld, Isabel Marant and Lanvin, but this is the first time the clothing powerhouse is collaborating with an artist.

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The fashion industry and the art world are going to overlap more and more as designer-artist collaborations begin to take over. Having big names such as Koons and H&M at the forefront of this shift will only encourage other designers and artists to work together and make this art-world-fashion-hybrid industry explode.

Art X Fashion X Commerce


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